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evelyn and bobbie

By ELLEN LEWIS

Dita von Teese as featured on Lingerie BriefsDita von Teese

Curve New York took place at the Javits Center this February in a venue flooded with light and elevated above the conventional trade show jamboree. Many of the stories I noted reinforced the Paris themes: glitter and glow, bodysuits, intricate embroideries, graphic laces, and seduction.  A carousel of dynamic prints in vivid colors merge with a palette of deep pink, purple and blue soaked … Read More


By ELLEN LEWIS

Skin pajamas and Pluto robe as featured on Ellen Lewis on Lingerie BriefsSkin and Pluto

I am not particularly fond of blog lists rounding up the years gift ideas or proffering opinion on what are the best intimates in the market. These judgements are personal, a reflection of the authors tastes. We are a platform of merchandising information, not reviews.  It is never our intention to postulate.

But recently, in discussion with my partner Shirley and my social media … Read More


By ELLEN LEWIS

Aubade, Noblesse Oblige, Chantelle Pulp as featured on Lingerie Briefs

Aubade, Noblesse Oblige, Chantelle Pulp

The Lingerie market has changed dramatically. It was on its way with the surge of e-commerce prior to the Pandemic, but that disruption escalated the evolution exponentially. This is not news. Simply a necessary reality. Cautious energy prevailed at both the Curve and Evolution 2025 shows. That said, of course there were discoveries, eccentricities, and highlights. In the images below, I am … Read More


Curve NY: My Perspective

By ELLEN LEWISCurve New York lingerie - featured on Lingerie Briefs

A Brief summary of the Curve Ny show: ENERGY.  For tried and true merchants, there’s nothing better than live interaction, face to face meetings and touching the merchandise. I got positive feedback: satisfied buyers, satisfied brands. Of course, there was some pushback, but how else do we rise to new challenges. Traffic was definitely up. This show was larger than the February show.  The product … Read More


By TINA WILSON

Fashion Forms illustrated by Tina Wilson for Lingerie Briefs

Do you know there are at least 300 different terms for the female breast? I cannot not think of any other anatomical part male or female that has garnered as much attention, admiration and affection.

The sizes and shapes could possibly outnumber the monikers. The breast sustains life. The breast can be a great source of pain and also immense joy. The breast has made careers and … Read More


By ELLEN LEWIS

Last January while I was having dinner in Paris with colleagues, the topic of my Mexican home came up in the conversation. Owners Moira Nelson of Bra La Mode and Kimmay Caldwell, of Hurray Kimmay were at the table. Moira was planning a trip to Los Cabos and Kimmay decided to join her. Kimmay and I have often discussed a lingerie collaboration, but never could quite decide … Read More


By ELLEN LEWIS

Le Petit Trou as featured on Lingerie BriefsLe Petit Trou

Curve NY was a major success. Taking place once again at Spring Studios in downtown NYC, the energy matched the message. Spring 23 is all about Joy and Color in our lives. Booths were packed, mainstream brands as well as newcomers. The Lingerie Briefs Salon showcased 18 entrepreneurial designers in a gallery venue attracting over 100 contacts for participants. Seminars seats were full. There … Read More


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