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evelyn and bobbie

By HOLLY JACKSON

Evelyn & Bobbie Defy wirefree braette for curvy women as featured on Lingerie Briefs

The weather here on the Eastern Shore has been gorgeous, my puppy is turning one year old this month, and my first real autumn in nearly a decade has felt really celebratory.  I love the ability to take long walks in the country with my dog, do my work out on my porch with a cup of coffee in the sunlight and actually wear flannel shirts un-ironically. … Read More


By ELLEN LEWIS

Carol Coelho at Curve-NY featured on Lingerie Briefs

Carol Coelho

Just as I did in last week’s Swimwear recap, this season I’ve decided to combine the Curve and Evolution Lingerie show synopsis. Why? Because the insights are not different. The stories are the same. Borrowing from trend doyenne Jos Berry’s presentation at Curve NY, the current merchandising state is all about “Glimmers”, the feeling you get in your body when you feel inspired. I saw … Read More


By ELLEN LEWIS

Dita von Teese as featured on Lingerie BriefsDita von Teese

Curve New York took place at the Javits Center this February in a venue flooded with light and elevated above the conventional trade show jamboree. Many of the stories I noted reinforced the Paris themes: glitter and glow, bodysuits, intricate embroideries, graphic laces, and seduction.  A carousel of dynamic prints in vivid colors merge with a palette of deep pink, purple and blue soaked … Read More


By ELLEN LEWIS

Skin pajamas and Pluto robe as featured on Ellen Lewis on Lingerie BriefsSkin and Pluto

I am not particularly fond of blog lists rounding up the years gift ideas or proffering opinion on what are the best intimates in the market. These judgements are personal, a reflection of the authors tastes. We are a platform of merchandising information, not reviews.  It is never our intention to postulate.

But recently, in discussion with my partner Shirley and my social media … Read More


Mey Lingerie photographed by Becky Yee exclusively for Lingerie Briefs

Mey Lingerie

Photographer Becky Yee offers an intimate and playful glimpse into Patrycja Piela’s world as she readies to celebrate her fabulous 50th this December. Her lingerie drawer becomes a reflection of her spirit, confident, joyful, and unapologetically alive. These pieces are not just intimates; they’re affirmations of self-worth.  We asked Patrycja to tell us exactly how each style made her feel. She wrote us a long story that I … Read More


By ELLEN LEWIS

Aubade, Noblesse Oblige, Chantelle Pulp as featured on Lingerie Briefs

Aubade, Noblesse Oblige, Chantelle Pulp

The Lingerie market has changed dramatically. It was on its way with the surge of e-commerce prior to the Pandemic, but that disruption escalated the evolution exponentially. This is not news. Simply a necessary reality. Cautious energy prevailed at both the Curve and Evolution 2025 shows. That said, of course there were discoveries, eccentricities, and highlights. In the images below, I am … Read More


Curve NY: My Perspective

By ELLEN LEWISCurve New York lingerie - featured on Lingerie Briefs

A Brief summary of the Curve Ny show: ENERGY.  For tried and true merchants, there’s nothing better than live interaction, face to face meetings and touching the merchandise. I got positive feedback: satisfied buyers, satisfied brands. Of course, there was some pushback, but how else do we rise to new challenges. Traffic was definitely up. This show was larger than the February show.  The product … Read More


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