By ELLEN LEWIS
For the past few weeks, I have had the urge to highlight On Gossamer’s mesh panties. I’ve written about them before for a bevy of reasons, one of which is that they are a mainstay in my dresser drawer. I have had them on my mind lately because during the past few months, they have been a saving grace in my underwear wardrobe. I wore them … Read More
By ELLEN LEWIS
Re-imagining the future when the world tilts is not an easy challenge. Buyers and brands have been forced to pivot to survive. There are new rules of engagement percolating in the market, web-based initiatives to enable businesses to move forward.
This is what Samantha Chang has done for our Lingerie Community. This week, she launched the Evolution Concept … Read More
By ASI EFROS
The Muse – Inner Freedom – Demery Jayne
Demery, a passionate world traveler, interlaces the idea of innate freedom into her awe-inspiring designs. They express her sun-kissed memories of exotic cultures and far away lands. Soaking the sun and the saltiness of the ocean water, Demery dreamed of her collection while feeling one with the universe. Wouldn’t you want to experience such inner freedom that transforms you … Read More
By ALISON CONNOLLY
In the absence of being able to travel to beautiful, distant locations, we can still rely on feeling inspired by images and words. In the case of UK designer Hadley Smythe, her latest collection was inspired by a time and a place; the 1950s French Riviera. More specifically, her designs were inspired by one of her favorite books, the 1954 Francoise Sagan novel Bonjour Tristesse.… Read More
By ELLEN LEWIS
Kate
In early March as the world shut down, we, at Lingerie Briefs, decided to reach out to the Intimate Apparel market and create a Lingerie Portfolio for any brand choosing to participate. On May 27th and June 4th, we published a two-part photo series that included 26 companies. Without the accoutrements of a traditional shoot, Stephanie Hynes shot the selected styles in her … Read More
Lingerie Brief’s first foray into the Maison Lejaby mystique was in the fall of 2018 when we introduced the brand in our Partner Spotlight with their “immensely popular” NUFIT Collection. As with any smart merchandising approach, Maison Lejaby has capitalized on the huge success of this iconic collection by expanding its core offer over the past 2 years from 9 shapes to 11 styles in sizes ranging from 30-40, … Read More
By ELLEN LEWIS
How does a young woman with pre-med aspirations end up as one of the more successful “Indie” designers, thriving during an international pandemic? Meet Kristin Bear, creator, and owner of Kilo Brava Lingerie. She has been on my radar ever since she launched the brand in fall of 2019. Her initial collections stand out, not only for their quality, but also for their cultural integrity. … Read More
