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ellen lewis

By HOLLY JACKSON

Elomi Molly Maternity Bra for Plus sizes in blush as featured on Lingerie Briefs

You’d think that at a time in your life where everything (including your breasts) get bigger that more maternity brands would be focusing on making an expanded range of cup sizes. The reality is much different. If you’re above a G cup it can still be hard to find a maternity or nursing bra that works for you, especially if you still want to keep your beloved underwired bras on. Some of … Read More


Lise Charmel Dressing Floral Collection as featured on Lingerie Briefs

I have been writing about the Lise Charmel Dressing Floral Collection since 2015 when we first highlighted its bridal appeal. As its popularity has grown, Dressing Floral has established itself as a signature group in the brand portfolio. The artisanal guipure design technique crafted in a timeless deco pattern is brilliantly engineered to complement a woman’s natural curves. Coordinated sleepwear pieces fabricated in Dévourée silk could easily integrate into a woman’s wardrobe. As usual, Lise … Read More


By ALISON CONNOLLY

Ruban Noir Lingerie as featured on Lingerie Briefs

The Ruban Noir SS20 collection, with its minimalist innovative style, looks like it came to us from the future.  Well, the future with a bit of 90’s inspiration mixed-in, as you can see from a selection of vests, crop tops and biker shorts. But with its sleek no-frills silhouettes, metallic lame accents and graphic color contrast elements, we are undoubtedly seeing a brand that represents a modern world.

The brand’s designer, Stéphanie … Read More


By HOLLY JACKSON

Louisa Bracq Julia full cup bra and panty as featured on Lingerie Briefs

I picked up embroidery as a serious hobby several years ago, so the minute I stepped into the Louisa Bracq booth at Curve I knew that I was experiencing this craft in a different way. Embroidery has always been a critical element of lingerie design, but the embroidery at the foundation of the Louisa Bracq brand is unique. It is the epicenter of their DNA. It is no surprise that Louisa Bracq’Read More


By ELLEN LEWIS

LoveSuze lingerie as featured on Lingerie Briefs

It was quite serendipitous that, during a Curve seminar last February, I found myself sitting next to Suzanne Macbale, founder, and designer of the nascent LoveSuze brand. Some years back Suzanne and I had collaborated when she was a V.P. at Victoria’s Secret and I was positioned at one of VS’s sourcing arms. An extremely talented designer of playful, sexy lingerie and trained in the highly technical infrastructure of Victoria’s Secret’s product … Read More


By ELLEN LEWIS

“The customer is always right”. This slogan has been the driving force behind good retailing since commerce began. Back in the 70’s, at the onset of my career with Federated Department stores, it meant, primarily, take back anything the customer tries to return, no matter how noxious. Today, responding to the customer, requires a much greater focus, a deep dive into analytics that scan the globe for validation. This is the lifeblood … Read More


Shadowline best selling Panty briefs (granny panties) as featured on Lingerie Briefs

I am sure you are aware, if you’ve been following lingerie panty trends for the past couple of seasons, that high waisted briefs have come full circle in the underwear world. More specifically, for those who favor a vintage style, granny panties are a thing again. One of the brands, renown for their mutli-offer basic panty business is Shadowline. They have 16 different panty shapes, 11 of which are various interpretations of the brief … Read More


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