I had a great discussion with Jessica Gerard, 
owner of Flirt Boutique in St. Paul, Minnesota yesterday. She emailed me to report the surge in her soft cup bra business. She says that every new soft cup bra she receives “comes in and is gone”. Sales of this category have escalated from 4 a month to 4 a week. Flirt is … Read More
I wasn’t much of a football enthusiast in college; I never really grasped the devotion of these obsessed fans. But then my son, in his sophomore year at Boston College managed to persuade us that tailgating was a rite of passage and we, as his parents, should take responsibility for abetting this tradition. So for several years, we motored to Boston to take part in the home game revelry nurtured on campus by a contingent … Read More
This week’s Intimate Discovery: Talent Forges Innovation in Lingerie E-Commerce
What appeals to me most about the BareNecessities.com website is the natural symbiosis that I feel as a lingerie merchant to this brand. Their mission to provide the highest quality product assortment at the best value parallels my quest to bring clarity to the Intimate Apparel marketplace. Firmly ensconced in the highly competitive Lingerie venue offered on the Internet, 
BareNecessities.com has remained on the … Read More
This week’s intimate discovery: A Fresh New Boutique Offers a Great Escape
From the first day I started my retail career, the mantra “location, location, location” was drummed into my head. So when I was in 
Boston last week and decided to take a side trip to Cambridge to visit Forty Winks, a wonderful lingerie boutique located in Harvard Square, I knew exactly why this store has been so successful in its … Read More
As I am writing this week’s Brief, we are all hunkered down here in the Northeast riding out Irene. She certainly made a grand entrance. One might think it was another royal wedding. The TV spin has been relentless, ominous; and semi cynic that I tend to be, a bit overdone. I do believe, however, that the noise is mostly to assure that we all err on the side of safety. That being said, it … Read More
This Week’s Intimate Discovery: Arielle Shapiro wins the prestigious CFDA award for Lingerie
The first time I saw the ARI DEIN line at Journelle in NYC, I had a feeling that a new design star was on the horizon. Apparently, my intuition was correct, because Arielle Shapiro, the creative force behind this nascent brand was just awarded one of 10 positions in the prestigious Fashion Incubator, a CFDA initiative whose mission is to … Read More
Inspiration is ephemeral. To an artist, it happens without thought, a moment in time caught from the corner of an eye, a scent, a sound, a touch, a brief shift in space. It is not always easy to explain. I have been writing this blog now for over two years, weaving lyrical musings of my life and its intimate rapport with lingerie. My connection to this feminine world has lasted more than 25 years and … Read More