By ASI EFROS
I first met with the UK-based bodacious young designer, Sofia Bianchi, at the Flying Solo New York Fashion Week in September 2021 where Sofia debuted her futuristic collection of slick dance-inspired bodywear. 
While watching her creations flow against the blue sky of the rooftop runway I knew that I was witnessing the work of rare talent. After the event, Sofia graciously shared the details of her life and her artistic pursuit. This … Read More
By BECKY YEE
Anti-Chinese Rhetoric from political leaders and mass media outlets have directly and indirectly fueled racism and xenophobia. Physical attacks on Asians and people of Asian descent have spread with the Covid-19 pandemic. Bra companies such as Anita Since 1886 USA are doing something about this one step at a time!
Not only does Anita Active sports bra and sports tights line give the best maximum support to our bodies, they are also … Read More
With a call for sustainable fabrics from customers, and an ever-increasing push towards environmentally friendly alternatives, Panache is delivering the new sustainable collection SERENE using recycled elastics and fibres!
Serene is a full cup shape and specially developed lace provide a smoother appearance under clothing, not to mention the contemporary geo jacquard patterned fabric on both the bra cups and briefs which adds a stylish and sustainable flare.
These sustainable elements within the fabric make … Read More
This spectacular Bridget Collection joins Fit Fully Yours Lingerie’s extensive intimate apparel line. Arriving next month, Bridget is a stunning balconnet bra featuring 3-colour embroidery giving it a sweet, romanic look. The one vertical seam, underwire cup with inside sling on all sides provide a nice, round shape and center push. Wide set, double, covered elastic front straps adjust on the back with a triple hook. This bra offers fabulous support and maximum comfort! 
The … Read More
By HOLLY JACKSON
I am one of those people who lives with a lot of anxiety about climate change, so I’m always thrilled to see more companies stepping up and finding ways to make quality lingerie that doesn’t harm the natural world around us. The latest is Hotmilk, whose ‘Elevate’ collection re-imagines their staples through a lens of higher environmental and ethical standards without sacrificing what has made the brand a big success in … Read More
By ESTELLE PULESTON
Launched in September 2020, British brand Ihuoma is filling a long-overlooked gap in the market for exquisitely-luxurious lingerie that is marketed towards, and designed specifically to complement and enhance the beauty of, Black women and other women of color.
The brand was founded by Annabelle Mu’azu, who also created online lingerie boutique Beautifully Undressed in 2013. For a long time after, she didn’t feel represented in the imagery that most brands were … Read More
By HOLLY JACKSON
Like many innovations, The Dairy Fairy was born from personal experience. Emily Ironi was frustrated with the current nursing and pumping bra options 8 years ago and wanted something better when she had her daughter, so she set out to design her ideal bra. The Dairy Fairy was born and designed to offer feminine and beautiful bras that also incorporated both nursing and hands free pumping.
A year ago the brand introduced… Read More