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The World of LOU Lingerie

By ELLEN LEWIS

Absolu (32-38, B-DD)

I find it a bit charming that as a young woman, my friends nicknamed me Lou. I am fairly sure it had more to do with the abbreviation of my last name rather than comparing me to Lucienne Faller, the inspiration for the French lingerie brand LOU. I like the idea that my youthful passion for all things French, my affinity for art and my career foray into the … Read More


By ASI EFROSAurore Lingerie by Alexandra Di Nella as featured on Lingerie Briefs“The biggest joy in designing lingerie is to imagine what our customer will favor, how she will behave, what she may need. It means that we are always in the process of building a better future for her,” says Alexandra Di Nella, a creator behind Aurore Lingerie.Aurore Lingerie by Alexandra Di Nella as featured on Lingerie BriefsAurore’s philosophy stems from celebrating the woman and attending to her every mood. It has something awe-inspiring for everyone; romantics, protagonists, seductresses, charmers, sports Read More


By HOLLY JACKSON

Parfait Lingerie Mia Dot bralette as featured on Lingerie Briefs

It could be easy to bypass Valentine’s Day this year. After all, the pandemic lifestyle has certainly put comfort front and center. I suspect that I’ve been buying the same lingerie categories as everyone else: cute bras/ bralettes that double as t-shirt, yoga and sleep bras. But frankly, sometimes, it’s just plain fun to spice things up. In fact, current trends suggest that this is happening quite a lot.

Parfait Lingerie Dalis bralette as featured on Lingerie Briefs

Parfait Lingerie’s Valentine’s … Read More


By ASI EFROSEffleure scented oil-infused lingerie - featured on Lingerie BriefsEffleure is a life-altering collection of aromatic oil-infused lingerie. It launched in 2020 and immediately won the hearts of connoisseurs of all things intimate.

“In romantic settings, intimacy is all about sensuality and self-assurance. A woman who is in touch with her sexuality and comfortable enough in her own skin, will slow down, live in the moment, and enjoy every second of an intimate encounter.” shared Virginia Marcolin, a Founder and Read More


By HOLLY JACKSON

Parfait Lingerie Adriana Bralette in deep nude as featured on Lingerie Briefs

Bralettes were starting their lingerie industry takeover before COVID-19, but the pandemic has only accelerated the demand. Consumers are looking for more choices without sacrificing support and comfort. Parfait Lingerie’s best-selling Dalis and Adriana are two great options. Recently launched in deep nude, this rich chocolate brown color reminds me of hot chocolate and feels perfect for the cooler autumn weather

Parfait Lingerie Dalis Bralette in deep nude as featured on Lingerie Briefs

The hugely popular wirefree Dalis Bralette  is engineered in a buttery … Read More


By TINA WILSON

Fashion Illustrations of Surreal Lingerie by Tina Wilson as featured on Lingerie Briefs

Our collective reality has set in. We are discovering hobbies, crafts and cooking and reacquainting ourselves with nature. We have put experiences above the material, will it last? What’s next?

I’m betting on the next phase, the phase we are entering, now that  the reality of covid life has sunk in. This new phase will be a time of escapism, fantasy, and surrealism.  A the time where we begin to rebel, where … Read More


Tina Wilson illustrates 'Revelations' on Lingerie BriefsBy TINA WILSON

Been having a lot of these lately. The definition of a 1. rev-e-la-tion is …a surprising and previously unknown fact, especially one that is made known in a dramatic way. It’s safe to say we are in the middle of a full blown revelation.

Noteworthy for me:
– Travelling is no longer my favorite thing.
– The world is more connected than I ever imagined.
– A lot of damage to the … Read More


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