By ELLEN LEWIS
Kate
In early March as the world shut down, we, at Lingerie Briefs, decided to reach out to the Intimate Apparel market and create a Lingerie Portfolio for any brand choosing to participate. On May 27th and June 4th, we published a two-part photo series that included 26 companies. Without the accoutrements of a traditional shoot, Stephanie Hynes shot the selected styles in her … Read More
Lingerie Brief’s first foray into the Maison Lejaby mystique was in the fall of 2018 when we introduced the brand in our Partner Spotlight with their “immensely popular” NUFIT Collection. As with any smart merchandising approach, Maison Lejaby has capitalized on the huge success of this iconic collection by expanding its core offer over the past 2 years from 9 shapes to 11 styles in sizes ranging from 30-40, … Read More
By HOLLY JACKSON
You’d think that at a time in your life where everything (including your breasts) get bigger that more maternity brands would be focusing on making an expanded range of cup sizes. The reality is much different. If you’re above a G cup it can still be hard to find a maternity or nursing bra that works for you, especially if you still want to keep your beloved … Read More
I have been writing about the Lise Charmel Dressing Floral Collection since 2015 when we first highlighted its bridal appeal. As its popularity has grown, Dressing Floral has established itself as a signature group in the brand portfolio. The artisanal guipure design technique crafted in a timeless deco pattern is brilliantly engineered to complement a woman’s natural curves. Coordinated sleepwear pieces fabricated in Dévourée silk could easily integrate into a … Read More
By HOLLY JACKSON
I picked up embroidery as a serious hobby several years ago, so the minute I stepped into the Louisa Bracq booth at Curve I knew that I was experiencing this craft in a different way. Embroidery has always been a critical element of lingerie design, but the embroidery at the foundation of the Louisa Bracq brand is unique. It is the epicenter of their DNA. It is … Read More
By ELLEN LEWIS
It was quite serendipitous that, during a Curve seminar last February, I found myself sitting next to Suzanne Macbale, founder, and designer of the nascent LoveSuze brand. Some years back Suzanne and I had collaborated when she was a V.P. at Victoria’s Secret and I was positioned at one of VS’s sourcing arms. An extremely talented designer of playful, sexy lingerie and trained in the highly technical … Read More
By ELLEN LEWIS
“The customer is always right”. This slogan has been the driving force behind good retailing since commerce began. Back in the 70’s, at the onset of my career with Federated Department stores, it meant, primarily, take back anything the customer tries to return, no matter how noxious. Today, responding to the customer, requires a much greater focus, a deep dive into analytics that scan the globe for … Read More