Swim Briefs

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Water Garments ~ NOE Swimwear

February 28, 2016

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Several years ago, I was introduced to NOE Undergarments via an industry writer friend of mine based on the West Coast. Designed in Laguna Beach and Hanalei Hawaii, this is a lifestyle brand whose mission is to offer “creatively unique, progressive and expressive pieces”. Now, they have expanded their reach into the swimwear market with the launch of Water Garments,  a collection of unorthodox shapes that appeal to a growing market of modern women who understand investment dressing. Perpetuating the growing trend of layering, these pieces function in the water as well as integrated into an everyday wardrobe. Engineered in Italian Sensitive® Fabrics with the latest Xtra Life LYCRA® technology that enables a 50% lighter hand, they feel and look like a second skin. … Read more

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Wild Thing! ~ Elomi Swimwear

January 7, 2016

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Any way you wear your spots, no one can doubt the force of your statement. Elomi’s Wild Thing swimwear collection proves the lasting power of today’s woman.  However you travel, by stealth or self, I hope you have an opportunity to migrate south for some real heat. These tankini and gathered one piece bathing suits are available in sizes 16 -26.

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Underwater Color ~ Empreinte Swimwear

December 13, 2015

A few days ago, while in San Jose de Cabo, I happened upon the Ivan Guaderrama Art Gallery. Maybe it was his joyous use of color, which definitely drew me in, but I found myself lingering. This painting, whose photograph I took with my phone and thus the lighting renders it less bright, reminds me of the underwater spectacle one can see when snorkeling at Santa Maria beach. Immediately, I thought of the new Empreinte swimwear collection, a cacophony of hues that form a palette worthy of a Mexican seascape. I know it’s winter in the northern hemisphere, but these swimsuits are perfect for any vacation getaway.

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Back to Eden ~ Huit Swimwear

November 11, 2015

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Imagine you are shipwrecked on an exotic tropical island. What would you need to survive?  Any style from the Huit Swimwear Eden blue lagoon collection would assure maximum camouflage and just enough exposure to guarantee rescue when desired. Available 32-34, B-D cups,these designs are a paradise found.

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Holi Vintage ~ Marlies Dekkers Swimwear

October 27, 2015

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Stripes never go out of style and no other venue respects their integrity quite like the beach. No wonder striped swimwear has endured through the decade, the holy grail of beach design. From vintage to the contemporary design of Marlies Dekkers,  the Holi Vintage collection reinvents stripes for the modern woman.

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Mystical, Magical Maaji Swimwear

October 7, 2015

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Walking through the exhibitions stands this past summer at the Paris Lingerie and Swimwear show, I have to admit, I wasn’t exactly at my best.  I was somewhat under the weather, and I don’t mean the 100 degree temperatures; although that certainly did add to my discomfort. In such a state, its a bit more difficult to get inspired. But, when I came across the mystical, magical Maaji Swimwear booth, somehow I forgot my malaise for a moment or two. I had entered a whimsical world of eclectic prints and textures mixed together to create a tapestry of beauty and innovation.  These styles, almost all reversible, are expertly crafted under the supervision of the gifted Sierra sisters. Drawing on their Colombian heritage, the collections are … Read more

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Swim Briefs

 
 

SWIM BRIEFS
Contributing Authors

 
ELLEN LEWIS
 
KIMBERLY BERGER
 
Ellen Lewis, Publisher of Lingerie Briefs: My merchant’s curiosity has taken me on a swimwear journey from the Miami Swim show to many shops whose robust businesses claim between 10 – 20% generated from swimwear. We began this swim column in order to highlight this potential. My research has led me to a very interesting conclusion: Swimwear is a fit business parallel to Intimates, but Swim stores and Bra Fitting stores approach the process in very different ways. Fit is priority, absolutely, in both venues, but the similarity really stops there.
 
 
Kimberly Berger is the founder/owner of Lion’s Lair Boutique Located in Islamorada in the Florida Keys. Established in 1996, Lion’s Lair Boutique has become paradise for the well-endowed and hard to fit woman. Specializing in larger cup sizes and plus sizes, Lion’s Lair offers the largest selection of cup sized swimwear, lingerie and clothing in the United States, quite possibly the world. Kimberly and her staff were the first to introduce the ‘swim bra’, an underwire garment that is designed to be worn under a tankini shell. The ‘swim bra’ offers the larger cup customer the same support as a bra but is made out of fabrics designed to get wet. Kimberly shared the concept with the designers at Eveden and shortly thereafter Elomi Swimwear was born. Designers from all over the world come to visit and consult with Kimberly and her staff who have truly become the voice of the consumer. It has become a destination store to woman seeking hard to find sizes, and an exceptional shopping experience.