Swim Briefs

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This season, Empreinte is taking its inspiration from the sense of joy and optimism that summer brings. We are riding the wave of that good holiday vibe. We are playing with the codes of femininity. We are shaping, lacing and accessorizing in order to create those visual details that enhance the body and gently define a new and original femininity.

summer

The range of colours inspired by the spectrum of sunlight is radiant! An explosion of citrus colours in delicate shades: Lemon grass, Passion fruit and Mandarin with refreshing floral accents. Menthol, Violet and Cornflower moderate the deep Black and the subtle Mist colour. A complementary Foam White brings an additional touch of freshness, elegance and sophistication to the prints.

The fabrics are flawless. The soft, compact, supple and shaping Explosive Xtra life fiber lends itself … Read more


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By ALISON CONNOLLY

Margarita Mermaid Swimwear on Lingerie Briefs

Admit it, at one point or another in your childhood you fantasized about being a beautiful mermaid.  When I was 7-years-old, I dressed as a sparkling mermaid for Halloween, likely inspired by the hit movie of the time Splash.  My mom and grandma were quite clever creating the costume, using a bright bathing suit of mine as the costume’s base, adding a seashell bra and wrapping my lower torso in green fabric with painted fish scales.  Fast-forward many years later, and once again I am able to dress as a mermaid and it also involves swimwear.  That’s where Margarita Mermaid comes in.  It is a delightfully whimsical brand of swimwear featuring designs inspired by mermaid essentials; seashells, starfish and sparkles.  NYC-based designer Margarita “Mermaid” officially launched her label in 2012 with … Read more


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By KIMBERLY BERGER

2016 Miami Swim Show featured on Lingerie Briefs

I was 26 years old when I began working in the swimwear industry. Back then the largest size in a bikini was an XL, mix and match separates were unheard of, tankinis didn’t exist and one piece suits only came two flavors: old lady florals with full coverage or a no support tank style, usually in a color block. Twenty years later, and the swimwear market caters to all body types with every level of modesty and support available. It was at this year’s show that I noticed even the brands traditionally geared towards the more mature customer, have a younger feel and are getting creative with their tried and true styles. Is this because in today’s body conscious society, grandmas are becoming hip? Yes, there’s that, but its more likely that … Read more


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Peachy Pairs 2017 Swim Briefs by Curvy Kate on Lingerie Briefs

Swim season is in high gear, which in the world of retail often means that the summer sales are front and center. For buyers, the Spring 17 season is in full bloom.  Last week was Salon Mode City in Lyon, France and today, The Miami Swim Show takes off. I was going to attend, but I’ve got terrific eyes on site with my colleague, Kimberly Berger, owner of Lion’s Lair in Islamorada, Florida.  Life here has detained me and so, I decided to leave the hands on work to Kim. I was going to tag along with her anyway. In this vein, I haven’t seen much of the Spring 17 preview pieces yet. So, when Curvy Kate enlightened me about their new Peachy Pairs reversible swim briefs, I was intrigued. Finally, a multi- mix and … Read more


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Photo by Wolf Ademeit on Five hundred as seen on Lingerie Briefs

Exotic animal photography by Wolf Ademiet, heirloom Hermes scarves and Swarovski artistic bling: these could be prescient inspiration for the 2017 Prelude Milano Luxury Swimwear Collection. Designed in the Jolidon European atelier in European fabrics this is a collection of elegant body sculpture. Here in Cabo, I can imagine seeing them poolside at the 5 star resorts where glamour resides. But for those of us whose daily life is less extravagant, the extensive Prelude Swimwear collection is also worth its weight in gold. On view soon at The Miami SwimShow and Curve NY and NV.

2017 Prelude Milano Luxury Swimwear on Lingerie Briefs

Swarovski Sputnik at NY Met on Lingerie Briefs

2017 Prelude Milano Luxury Swimwear on Lingerie Briefs

Hermes scarf from 2008 collection on Lingerie Briefs

2017 Prelude Milano Luxury Swimwear on Lingerie Briefs

 … Read more


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ARIZONA-MULTI-UW-TWIST-FRONT-bathing suit on Lingerie BriefsFantasie Arizona Collection

I have been in Cabo now for almost 3 months, through spring break, Easter week, and Memorial Day. Cruise ships, sometimes 3 abreast have been in the harbor almost daily until the beginning of June. This is not only an expat and getaway destination for a slew of Canadian and American tourists, but it is also a major vacation spot for Mexican mainlanders. (We are a separate, isolated peninsular, solo from the rest of the country). The beach is at our fingertips and for those of us who live here, the incoming hot weather puts us 20 feet from the tide line at least once a week. Beachwear in this town is as common a sight as black clothes are in NYC. It’s difficult to ignore the swim and cover-up fashions and … Read more


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