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The Gold Standard ~ Prelude Milano Luxury Swimwear 2017

June 27, 2016

Photo by Wolf Ademeit on Five hundred as seen on Lingerie Briefs

Exotic animal photography by Wolf Ademiet, heirloom Hermes scarves and Swarovski artistic bling: these could be prescient inspiration for the 2017 Prelude Milano Luxury Swimwear Collection. Designed in the Jolidon European atelier in European fabrics this is a collection of elegant body sculpture. Here in Cabo, I can imagine seeing them poolside at the 5 star resorts where glamour resides. But for those of us whose daily life is less extravagant, the extensive Prelude Swimwear collection is also worth its weight in gold. On view soon at The Miami SwimShow and Curve NY and NV.

2017 Prelude Milano Luxury Swimwear on Lingerie Briefs

Swarovski Sputnik at NY Met on Lingerie Briefs

2017 Prelude Milano Luxury Swimwear on Lingerie Briefs

Hermes scarf from 2008 collection on Lingerie Briefs

2017 Prelude Milano Luxury Swimwear on Lingerie Briefs

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Total Coverage, Complete Exposure ~ Fantasie, Freya & Elomi Swimwear

June 9, 2016

ARIZONA-MULTI-UW-TWIST-FRONT-bathing suit on Lingerie BriefsFantasie Arizona Collection

I have been in Cabo now for almost 3 months, through spring break, Easter week, and Memorial Day. Cruise ships, sometimes 3 abreast have been in the harbor almost daily until the beginning of June. This is not only an expat and getaway destination for a slew of Canadian and American tourists, but it is also a major vacation spot for Mexican mainlanders. (We are a separate, isolated peninsular, solo from the rest of the country). The beach is at our fingertips and for those of us who live here, the incoming hot weather puts us 20 feet from the tide line at least once a week. Beachwear in this town is as common a sight as black clothes are in NYC. … Read more

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Summertime Swimsuit Blues?

May 22, 2016

By KIMBERLY BERGER

Empreinte Swimwear on Lingerie BriefsEmpreinte

Election years are notoriously difficult for retail stores. This year’s unusual presidential race has been no exception. Combine this with the fact that most women feel far from their prettiest at the onset of bathing suit season, and swimwear retailers really have their work cut out for them in 2016. Fortunately, the swimwear industry has us covered! Their offerings this year include some gorgeous swimsuits to tempt even the most hesitant of shoppers.

It’s been a long winter of too many comfort foods and not enough sunshine. As always, women are searching for a suit that will flatter her pale skin, and camouflage her newest curves. First and foremost, in her swimsuit hunt, she is looking for practicality, comfort, support and … Read more

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Cocktails On The Beach ~ Prima Donna Swimwear

April 25, 2016

Cocktails on the beach on Lingerie Briefs

This week we are voyaging on the Eastern Cape to do some exploring. Our destination: Cabo Pulmo National Park. It’s a different type of beach experience and I hope to report back about what is reputed to be some of the world’s best snorkeling. This will be a different experience than my usual seaside sojourns at the local Medano Beach. There you can find us on our chairs near Tabasco’s where Margaritas are my drink of choice. There is nothing like an afternoon “beverage” after a busy week.  Swimwear is the only clothing in sight. Being a New Yorker at heart,  I do appreciate a basic black bathing suit that fits a curvy body like it was custom made. What a coincidence that Prima Donna’s Read more

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Modern Expressionism ~ Antigel Swimwear

March 27, 2016

Jackson-Pollock-1Jackson Pollack

Jackson Pollack was a driving force behind Abstract Expressionism. Considered a major influence in the history of modern art, redefining painting. His radical splatter paintings forever changed the way contemporary art is perceived. In many ways, the Antigel Swimwear collection is emulating his message in the bathing suit category. Using a freeform palette of vibrant  colors combined with the excellence of the Antigel construction, the La Belle Artiste collection would fit seamlessly in an art gallery.

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The Painting Has A Life Of Its Own. I try To Let It Come Through”      – Jackson Pollock

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Water Garments ~ NOE Swimwear

February 28, 2016

splash_of_summer_beach_hat_sun_women_ocean_hd-wallpaper-1846557

Several years ago, I was introduced to NOE Undergarments via an industry writer friend of mine based on the West Coast. Designed in Laguna Beach and Hanalei Hawaii, this is a lifestyle brand whose mission is to offer “creatively unique, progressive and expressive pieces”. Now, they have expanded their reach into the swimwear market with the launch of Water Garments,  a collection of unorthodox shapes that appeal to a growing market of modern women who understand investment dressing. Perpetuating the growing trend of layering, these pieces function in the water as well as integrated into an everyday wardrobe. Engineered in Italian Sensitive® Fabrics with the latest Xtra Life LYCRA® technology that enables a 50% lighter hand, they feel and look like a second skin. … Read more

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Swim Briefs

 
 

SWIM BRIEFS
Contributing Authors

 
ELLEN LEWIS
 
KIMBERLY BERGER
 
Ellen Lewis, Publisher of Lingerie Briefs: My merchant’s curiosity has taken me on a swimwear journey from the Miami Swim show to many shops whose robust businesses claim between 10 – 20% generated from swimwear. We began this swim column in order to highlight this potential. My research has led me to a very interesting conclusion: Swimwear is a fit business parallel to Intimates, but Swim stores and Bra Fitting stores approach the process in very different ways. Fit is priority, absolutely, in both venues, but the similarity really stops there.
 
 
Kimberly Berger is the founder/owner of Lion’s Lair Boutique Located in Islamorada in the Florida Keys. Established in 1996, Lion’s Lair Boutique has become paradise for the well-endowed and hard to fit woman. Specializing in larger cup sizes and plus sizes, Lion’s Lair offers the largest selection of cup sized swimwear, lingerie and clothing in the United States, quite possibly the world. Kimberly and her staff were the first to introduce the ‘swim bra’, an underwire garment that is designed to be worn under a tankini shell. The ‘swim bra’ offers the larger cup customer the same support as a bra but is made out of fabrics designed to get wet. Kimberly shared the concept with the designers at Eveden and shortly thereafter Elomi Swimwear was born. Designers from all over the world come to visit and consult with Kimberly and her staff who have truly become the voice of the consumer. It has become a destination store to woman seeking hard to find sizes, and an exceptional shopping experience.